The first image returned by Google for "cool"

After quite some time trying to decide what my blog will be about, I had a break through. The day before yesterday, in an argument my business partner mentioned that I’m always after “the cool” and trying to get there myself and push everyone there. “The cool” – I guess the latest technologies, cool products and startups, thought leaders, disrupting ideas, smart tactics, etc. His comment did not register with me at first, but yesterday it came to me clear. While I was waiting for Eric Ries come online on Sprouter. I ran into the following Q&A by Aaron Patzer:

Q: Other than your blog, how did you attract so many users so quickly at Mint?

A:We gave our initial beta sign ups red-carpet treatment. By the time we were ready to launch, our blog had generated about 20k email addresses of people who said they were interested. Taking them all would have overloaded the system, so we told people that if they wanted “Alpha” access before everyone else, they could put up an “I Want Mint.com” badge on their website or blog. We had about 600 people do this. That meant 600 free advertisements, plus and increase in Google PageRank, plus those 600 people got special treatment and became our biggest advocates. Source: Sprouter

It appeared to me as a very “cool” tactic of building traction before launch and right away I started recalling all the other cool things I ran into in the past. Wouldn’t it be cool to have all these cool things in one blog? So here it is – the first post and MVP of my blog. Let’s see if I will have to pivot

P.S. Don’t mind my English. I suck in languages overall plus English is not my first language.